Rennaï.
A 36,000-square-foot, experience-driven beauty and self-care destination redefining luxury beauty retail.
Role:
Scope:
Tenure:
Build a luxury retail brand with clarity and cohesion at scale.
Rennaï was conceived as a new kind of beauty and self-care destination - ambitious in scale and breadth, bringing together multiple categories, services, and brands within a single environment.
The work required creating clarity, focus, and cohesion across a complex ecosystem, while ensuring the customer experience remained intuitive, human, and built to foster long-standing loyalty.
Build a brand grounded in customer expectations and experience.
My approach centred on creating a compelling brand rooted in customer connection and experience - defining who Rennaï is, how she shows up in every touchpoint the customer interacts with.
From narrative and visual expression to store design and merchandising, every element was shaped to work in harmony with the world’s most luxurious beauty brands - allowing Rennaï to lead with confidence while elevating the experience of those alongside her.
A brand that resonated with customers.
Upon launch, Rennaï was met with strong engagement from customers and positive attention from media and press, frequently described as inviting, considered, and first-of-its-kind within the category.
The experience established Rennaï as a credible and differentiated presence - one that felt both accessible yet elevated - creating a foundation for long-term loyalty and continued growth alongside the world’s leading beauty brands.
VOGUE
How Rennaï’s Avant-Garde Beauty Flagship Is Setting a New Standard for Self-Care
FASHION UNITED
Rennaï brings new luxe beauty retail concept to Montreal
WWD
Rennaï, a New Luxe Beauty Retail Concept in Montreal With International Ambitions
Additional selected work.
